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Excellence in Business Communication (11th Edition), by John V. Thill, Courtland L. Bovee
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For undergraduate business communication courses
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Learn Business Communication Skills by Example
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Students need to have excellent, effective, and practical business communication skills in order to succeed in today’s business world. Excellence in Business Communication delivers an abundance of the most realistic model documents and tools, helping students learn business communication skills by example.
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Technology, globalization, and other forces have dramatically changed the practice of business communication in recent years. The Eleventh Edition offers in-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.
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MyBCommLab for Excellence in Business Communication is a total learning package.
MyBCommLab is the online study tool that helps you transform business communication students into polished professionals, ready to tackle the rigors of today’s business landscape. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set of tools for gauging individual and class progress.
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This program will provide a better teaching and learning experience—for you and your students. Here’s how:
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- Personalize Learning with MyBCommLab: Inspire the exchange of new ideas and foster intriguing discussions with the abundant resources found in MyBCommLab.
- Help Students Apply Knowledge from the Text to the Real World: Cases give students the opportunity to solve real-world communication challenges.�
- Promote Active Learning and Stimulate Critical Thinking: Examples, exercises and activities help students practice vital skills and put knowledge to immediate use.� �
- Offer the Latest Information on Today’s Hottest Topics and Trends: In-depth coverage of new and emerging media skills and concepts, as well as chapter-opening vignettes, figures, and communication cases that expose students to professional use of social media and other new technologies.
Note: You are purchasing a standalone product; MyBCommLab does not come packaged with this content. If you would like to purchase both the physical text and MyBCommLab search for ISBN-10: 0133806871/ISBN-13: 9780133806878. That package includes ISBN-10: 0133544176/ISBN-13: 9780133544176 and ISBN-10: 0133545814/ISBN-13: 9780133545814.
MyBCommLab is not a self-paced technology and should only be purchased when required by an instructor.
- Sales Rank: #21375 in Books
- Published on: 2014-01-20
- Original language: English
- Number of items: 1
- Dimensions: 10.80" h x 1.20" w x 8.50" l, 2.56 pounds
- Binding: Paperback
- 672 pages
About the Author
Courtland L. Bovee is co-author of Random House's bestselling Business Communication Today. He also wrote Business Writing Workshop (Roxbury) and Contemporary Advertising (Irwin). A lecturer and communications consultant to business and industry, he is also a member of the faculty in the business
department at Grossmont College, El Cajon, California.
Most helpful customer reviews
20 of 21 people found the following review helpful.
Full of It
By Harvey Davis
This book is choc-full of useful techniques for good, solid business communication. The samples are well thought-out and are very true to life. However, the questions, especially the ethics questions do not have any answers provided. Even the instructor copy doesn't have any of the answers, so effectively it boils down to your opinions and whether or not you can defend them. Yee Hah, just like real life.
16 of 17 people found the following review helpful.
Wonderful reference book
By A Customer
I use this book for my primary text in a Business and Professional Communication class that I teach. The students like how the book is organized; I appreciate the examples that we can use in class for discussion.
Beyond that, the AIDA approach to business writing is clear and easy to use once students get the hang of it. My students' major project is to work with an organization in solving a communication problem, they are responsible for writing memos and reports to both the client and me.
However, I guess that the biggest endorsement is the number of students who do not resell this book at the end of the semester. I have had several tell me that this is one of the few books that they will take with them when they graduate because they view it as a good reference book.
13 of 14 people found the following review helpful.
An easy to read useful book and not only for Business
By Timothy Gaburungyi
I always thought I was good at communication until I read this book (text book really). I was particularly impressed by the examples of emails that on the surface look fine until the writer points out the loop holes. Despite its title this book comes in hand for many situations well outside business. I have also used my newly acquired skills in academic, political and philanthropic forums and received very positive feedback from colleagues who noticed a change. Buy this book.
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