[K849.Ebook] PDF Ebook Reinventing the Brand: Can Top Brands Survive the New Market Realities?, by Jean-Noel Kapferer

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Reinventing the Brand: Can Top Brands Survive the New Market Realities?, by Jean-Noel Kapferer

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Nominated for the FNAC-Arthur Andersen Trophy for Best Business Book of the Year.

• Sales Rank: #4251148 in Books
• Brand: Brand: Kogan Page
• Published on: 2001-08-01
• Original language: English
• Number of items: 1
• Dimensions: 9.20" h x .78" w x 5.96" l, .81 pounds
• Binding: Paperback
• 234 pages

Features

• Used Book in Good Condition

Review
""After reading Kapferer's book, you'll never again think of a brand as just a name. Several new exciting ideas and perspectives on brand building are offered that have been absent from our literature."" -- Philip Kotler, Northwestern University

From the Publisher
Jean-Noel Kapferer is an internationally recognized authority on brands and brand management. A professor of marketing strategy at HEC School of Management in France, he holds a PhD from Northwestern University and is an active consultant to many European and US corporations. He is also the author of six books on branding, advertising and communication.

About the Author
Jean-No�l Kapferer is an expert on brand management. His book The New Strategic Brand Management (published by Kogan Page) is a key reference work for MBA programs worldwide. � He holds the Pernod-Ricard Chair on Prestige and Luxury Management at HEC Paris. � Also a consultant, he is a member of the board of a major luxury brand, and he frequently gives executive seminars on luxury in China, the US, Japan, Korea and India.

Most helpful customer reviews

0 of 0 people found the following review helpful.
This is a useful book for building brands in the 21st century where ...
By James Scott Talgo
This is a useful book for building brands in the 21st century where brand strategy and business strategy must work together to simultaneously manage continuity and innovative change. Kapferer has a unique ability to weave advanced concepts, useful methods, and tangible examples together in a easy to read style. The book also paves the way for his more recent publication which defines The New Strategic Brand Management. In my opinion these are both "must reads" for serious brand strategists.

4 of 4 people found the following review helpful.
A Milestone Beyond the Basics
By Robert S. Becker
After reading many recent books on branding and enjoying them immensely, I encounted a milestone in Reinventing the Brand. Jean-Noel Kapferer is an original, penetrating, self-confident authority with international scope. He has sifted through boatloads of received wisdom and common knoweldge and corrected their deficiencies with speed and savvy. He is judicious and balanced in his explanations of how to create a truly superior brand for our times.
The book consists of 31 essays, each one a gem of insight and experience. I often found myself comparing what he wrote to what I had read elsewhere--or experienced personally--and found him many steps ahead. Reinventing the Brand is a lot of FUN when you're able to follow these connections!
You'll get more out of the book if you're beyond the basics. Kapferer doesn't spend much time explaining concepts that others have explored previously. But he is exquisitely direct and convincing when showing how to make better use of those good but imperfect ideas that tend to cloud your vision.

0 of 0 people found the following review helpful.
Marketing students would find this useful
By RamblingLibrarian
Marketing students would find this book useful, particularly if they are looking for case studies of European brands. The brands mentioned are: Adidas, Ariel, D�cathlon, Coca-Cola, Orangina, Vache-Qui-Rit, Danone, L'Or�al, Nestl�, Nike, Nivea, Pepsi, Perrier, Peugeot, Proctor & Gamble, Unilever, Virgin, Vivendi, Volkswagen, Yoplait.

Overall, I found the book somewhat useful. Now when I go shopping with my wife, I look at the brands and I better appreciate what goes into marketing those brands and products.

Admittedly, my aim in reading the book was to learn more about how to reinvent a brand, but the book does not really tell me how to do it in detailed steps. Of course, that wasn't it's primary focus in the first place.

See all 4 customer reviews...

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[X866.Ebook] Fee Download The Day I Washed My Face in the Toilet, by Brenda Kearns

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The Day I Washed My Face in the Toilet, by Brenda Kearns

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Wish you could find giggle-inducing tween books for girls?

Tired of young teen fiction that drags you down? Then try...


The Day I Washed My Face in the Toilet

A laugh-out-loud novel that’s perfect for girls and young teens!

All 14-year-old Monica Bloomfield wants is to spend August at a science camp far away from her idiot sister and weird little brother. Trouble is, Monica’s being dragged into the wedding party of her crabby old great aunt who lives in England—and if she wants to earn that science camp, she has to keep her siblings in line for the entire trip, plus convince her crazy Grandma to move into a nursing home pronto. Monica’s determined to succeed, but things start out badly—and go downhill fast.

First, her hyperactive brother overdoses on caffeine right before their eight-hour flight to England. Then a botched wine-tasting party ends so badly that even a policeman is left speechless (and in need of a new uniform). Getting into science camp isn’t going to be easy—especially with a rampaging bull, drunk parrot and the most gorgeous guy in the universe standing in her way.

The Day I Washed My Face In The Toilet is a fast-paced tale about a girl trying to have a positive impact on her world and see social injustices corrected—with hilarious results, and one badly-mangled bridesmaid’s dress.

A Personal Note From The Author:

Unfortunately, I came up with the title of this book—and a pretty big chunk of the plot-line—the day I washed my face in a toilet. In my defense, we were living in the middle of nowhere, and a brutal storm had left us with no hydro, no heat, no lights and no running water for almost a week. I was cold and grimy, and by the fifth day I snapped. I pulled the top off the toilet tank and peered in. The water had been sitting there for days, so it smelled really funky. Also, every chain and bobbly thing in there was covered with a thick layer of (and here, I’m using the scientific term) bleck. Still, I was desperate. So I used the slimy toilet tank water and had what was probably the fastest sponge bath on record.

Sadly, the curry incident happened to me, too. Shortly before I boarded an eight-hour flight from England to Canada, a friend took me out for a huge curry feast. I’d never had curry, and my intestines weren’t sure what to do with the stuff, so they promptly rejected it. I developed a massive case of explosive curry farts. I kept my coat zipped up for the entire flight home, hoping that would hide the smell. It didn’t. Toxic gasses trickled out through the neck of the coat, assaulting me and all of the passengers who were stuck sitting around me. Ironically, the coat made the problem worse, because it made me sweat—I was leaking curry vapors out of every pore of my body. This book is a labor of love—but it’s laced with some of my most cringe-worthy experiences, too!


If you’re on the look-out for great books for girls or young teens—and you don’t need vampires or zombies to make you happy—then this one’s for you!

Want to read more? Just scroll up and click the Look Inside feature on the top left hand side of the page.

• Sales Rank: #269102 in eBooks
• Published on: 2015-01-27
• Released on: 2015-01-27
• Format: Kindle eBook

About the Author
Brenda Kearns lives in Ontario, Canada, with her seven kids, two cats, and a fat, three-legged Great Dane. Brenda worked as a science teacher until she realized that writing was a lot more fun—and having a home office meant she could work in her pajamas. You can visit her at brendakearns.com.

Most helpful customer reviews

2 of 2 people found the following review helpful.
Hilarious and Touching Story!
By Kimmy's Korner
Don't be deterred by the toilet, this story is a great little book! I absolutely LOVED the author's voice, written in the POV of a sarcastic, witty, self-depreciating teen girl with attitude and spunk. I pictured her as the smart teen on the TV show Modern Family.
Three siblings are shipped off to England for a family wedding. Mom will follow, but in the meantime, the kids will stay with a dotty, old Auntie Mame style grandma with cats, a huge dog and various friends and neighbors who will leave you chuckling and turning the pages. Toilet was a fun, light, read with a darling story and message about banding together to help someone in need.
Kearns did a great job of fleshing out the characters and keeping the pace cracking along. Most enjoyable! Thanks for my weekly laugh.

1 of 1 people found the following review helpful.
laugh out loud at the crazy family fun
By Rodney Carlson
Family members with different personalities, agendas, and quirks! Who couldn’t relate to that? If you haven’t been at odds with your siblings, then you were an only child. Even then you probably had a few tussles with your cousins, your aunt, etc.

Monica is the dependable child. She is obsessed with order and neatness. Her sister the fashion goddess is obsessed with her looks. Her brother the know-it-all is not so much obsessed, as possibly possessed. Mom is counting on Monica to get the three of them to England ahead of her and meet up with the eccentric grandmother.

This is a chance to laugh out loud at someone else’s family drama. This book is written so well that you are transported along with the misadventures, cringe at the misfortunes, and want to chase that crazy brother down.

This was a delight to read and I would recommend it to everyone of any age.

1 of 1 people found the following review helpful.
Laugh out loud!
By M
This is a screechingly hilarious novel told from the point of view of self-centred teenager Monica. I laughed out loud in many places. The plot was water tight and the characters well drawn. You really feel as though you are in Monica's dysfunctional world. An excellent book and one to recommend to teenagers and desperately childish adults like me!

See all 31 customer reviews...

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[Q708.Ebook] Ebook Free Mergers, Merger Control, and Remedies: A Retrospective Analysis of U.S. Policy (MIT Press), by John Kwoka

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In recent decades, antitrust investigations and cases targeting mergers -- including those involving Google, Ticketmaster, and much of the domestic airline industry -- have reshaped industries and changed business practices profoundly. And yet there has been a relative dearth of detailed evaluations of the effects of mergers and the effectiveness of merger policy. In this book, John Kwoka, a noted authority on industrial organization, examines all reliable empirical studies of the effect of specific mergers and develops entirely new information about the policies and remedies of antitrust agencies regarding these mergers. Combined with data on outcomes, this policy information enables analysis of, and creates new insights into, mergers, merger policies, and the effectiveness of remedies in preventing anticompetitive outcomes.

After an overview of mergers, merger policy, and a common approach to merger analysis, Kwoka offers a detailed analysis of the studied mergers, relevant policies, and chosen remedies. Kwoka finds, first and foremost, that most of the studied mergers resulted in competitive harm, usually in the form of higher product prices but also with respect to various non-price outcomes. Other important findings include the fact that joint ventures and code sharing arrangements do not result in such harm and that policies intended to remedy mergers -- especially conduct remedies -- are not generally effective in restraining price increases. The book's uniquely comprehensive analysis advances our understanding of merger decisions and policies, suggests policy improvements for competition agencies and remedies, and points the way to future research.

• Sales Rank: #348482 in Books
• Published on: 2014-12-19
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .56" w x 6.00" l, 1.15 pounds
• Binding: Hardcover
• 288 pages

Review

Mergers, Merger Control, and Remedies is foremost an economics book. But it has a high readability factor for non-economist antitrust practitioners and policy makers. This derives largely from Kwoka's seamless and intuitive linking of empirics, to valuable insight into observed agency outcomes, to implications for merger policy. As a result, the book is a must-read for economists, lawyers, institutional experts, and policy makers.

(Diana L. Moss The American Antitrust Institute)

This first-ever comprehensive review of the retrospective studies of mergers both supports and challenges U.S. antitrust enforcers. Kwoka finds that opposition to mergers is usually justified, but that enforcers clear too many harmful mergers and often impose inadequate conduct remedies. Debates over merger policy can no longer proceed without reference to empirical evidence.

(Jonathan B. Baker, Professor, American University Washington College of Law; former Director, Bureau of Economics, Federal Trade Commission)

Mergers, Merger Control, and Remedies fills the voids in our general knowledge about U.S. policy on mergers, the effectiveness of that policy, and the consequences of mergers that do occur for consumers and other market participants. Kwoka is clear and complete in his discussion of the analytical challenges of studying these questions and is persuasive in his argument that these issues are of central importance in the US economy and, in particular, in the crafting of US merger policy. Lawyers, economic consultants, and government officials will benefit from reading this book.

(Sara Fisher Ellison, Department of Economics, MIT)

Merger policy is starting to be influenced by the growing literature on merger retrospectives, and Kwoka's book brings that work together, offering a great way to learn about it. I look forward to teaching from this book and I strongly recommend it to antitrust decision-makers.

(Joseph Farrell, Professor of Economics, University of California, Berkeley; former Chief Economist, Department of Justice and Federal Trade Commission)

Kwoka's new book effectively sets the stage for...enforcement agencies to undertake initiatives and projects...[T]he book moves the debate forward and toward steps to improve the effectiveness of merger enforcement policies.

(Robert A. Skitol The Antitrust Source)

A frequent lament in academe goes this way: 'Wouldn't it be great if someone put together all of the studies on....' For retrospective analyses of 'close call' but nevertheless consummated mergers, Kwoka (Northeastern Univ.) provides just that -- and more. Highly Recommended.

(Choice)

About the Author

John Kwoka is Neal F. Finnegan Distinguished Professor of Economics at Northeastern University. He is the coauthor of The Antitrust Revolution: Economics, Competition, and Policy.

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Climate Considerations in Building and Urban Design Baruch Givoni Climate Considerations in Building and Urban Design is the most comprehensive, up-to-date reference available on building and urban climatology. Written in clear, common-sense language by Baruch Givoni, the leading authority in the field, this book is a far-reaching look at a variety of climatic influences and their effects on individuals, buildings, and communities. Aimed at architecture and urban planning professionals and students alike, Climate Considerations in Building and Urban Design offers real-life solutions to climatological site planning and design issues, helping to settle disputes about site orientation, site organization, and the assembly of building materials. Climate Considerations in Building and Urban Design is organized into three parts. The first, Building Climatology, analyzes human thermal comfort and the effect of architectural and structural design features including layout, window orientation, and shading, and ventilation conditions on the indoor climate. Then, Urban Climatology explores the ways in which the climate in densely built areas can differ from surrounding regional climactic conditions, for example, in temperature, wind speed, and humidity. This part further explores the effects of urban design elements, such as urban density and building height, on a city's outdoor climate. Finally, Building and Urban Design Guidelines applies the body of available research on building climatology and the effects of physical planning on the urban and indoor climates to suggest design guidelines for different regions--for example, hot-dry and hot-humid climates. Filled with lists, tables, and graphs for easy cross-referencing, as well as hundreds of visuals, Climate Considerations in Building and Urban Design offers readers the ability to perform a quick check of a proposed scheme against authoritative criteria. Mr. Givoni's latest volume is a unique, indispensable guide to the relationship between building design, urban planning, and climate.

• Sales Rank: #2344950 in eBooks
• Published on: 2008-04-21
• Released on: 2008-04-21
• Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
clear reference with good figures and brief explanation
By Jamal Khodakarami
In "Climate Considerations in Building and Urban Design" based on the natural factors and environmental capacities, there are very useful techniques in terms of thermal comfort achievement and energy saving. Passive solar systems including greenhouse, solar chimney, thermal roofs and wall, with simple and clear explanation are presented in this book. This is recommended basic book and perfect reference for all students that they are studying in thermal comfort and passive solar systems in architecture.

Finally for those that like to know how to use the natural possibilities to achieve thermal comfort in building, Givoni presents a clear reference with good figures and brief explanation.

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[A986.Ebook] Download The Essential Kierkegaard, by S�ren Kierkegaard

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This is the most comprehensive anthology of Søren Kierkegaard's works ever assembled in English. Drawn from the volumes of Princeton's authoritative Kierkegaard's Writings series by editors Howard and Edna Hong, the selections represent every major aspect of Kierkegaard's extraordinary career. They reveal the powerful mix of philosophy, psychology, theology, and literary criticism that made Kierkegaard one of the most compelling writers of the nineteenth century and a shaping force in the twentieth. With an introduction to Kierkegaard's writings as a whole and explanatory notes for each selection, this is the essential one-volume guide to a thinker who changed the course of modern intellectual history.

The anthology begins with Kierkegaard's early journal entries and traces the development of his work chronologically to the final The Changelessness of God. The book presents generous selections from all of Kierkegaard's landmark works, including Either/Or, Fear and Trembling, Works of Love, and The Sickness unto Death, and draws new attention to a host of such lesser-known writings as Three Discourses on Imagined Occasions and The Lily of the Field and the Bird of the Air. The selections are carefully chosen to reflect the unique character of Kierkegaard's work, with its shifting pseudonyms, its complex dialogues, and its potent combination of irony, satire, sermon, polemic, humor, and fiction. We see the esthetic, ethical, and ethical-religious ways of life initially presented as dialogue in two parallel series of pseudonymous and signed works and later in the "second authorship" as direct address. And we see the themes that bind the whole together, in particular Kierkegaard's overarching concern with, in his own words, "What it means to exist; . . . what it means to be a human being."

Together, the selections provide the best available introduction to Kierkegaard's writings and show more completely than any other book why his work, in all its creativity, variety, and power, continues to speak so directly today to so many readers around the world.

• Sales Rank: #37431 in Books
• Published on: 2000-05-30
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x 1.19" w x 6.12" l, 1.66 pounds
• Binding: Paperback
• 536 pages

Review
"The crowning achievement of [the Hongs'] monumental translation of all of Kierkegaard's published writings.... A rich and stimulating volume.... A book for everyone with an interest in Kierkegaard, from the first-time reader to the more experienced." -- Bruce H. Kirmmse, editor of Encounters with Kierkegaard

Language Notes
Text: English (translation)
Original Language: Danish

From the Inside Flap

"The crowning achievement of [the Hongs'] monumental translation of all of Kierkegaard's published writings.... A rich and stimulating volume.... A book for everyone with an interest in Kierkegaard, from the first-time reader to the more experienced."--Bruce H. Kirmmse, editor of Encounters with Kierkegaard

Most helpful customer reviews

5 of 5 people found the following review helpful.
THE classic Kierkegaard collection!
By david a.
This is an absolutely incredible collection of Kierkegaard material, expertly crafted by Howard and Edna Hong. Classic selections of Soren Kierkegaard are supplemented by a variety of essays and other writings less-known but perhaps most engaging. Great gratitude for this gem!

3 of 3 people found the following review helpful.
Get it!
By Mast3r R3view3R
A great collection! and this price!!!

2 of 2 people found the following review helpful.
thank you for putting it all together
By Mozambrooklyn
If you have to read Kierkegaard, this is the right place. I discovered some new insights.

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[D528.Ebook] Download PDF Foundations of Human Resource Development (2nd Edition) (Large Print 16pt), by Elwood F. III Holton, Richard A. Swanson

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Written by top researchers in the field of Human Resource Development Uses real-world examples to make the research understandable Helps practitioners solve complex practical problems that need the application of existing or new research Sponsored by the Academy of Human Resource Development and the American Society for Training and Development How is it that some Human Resource Development (HRD) professionals consistently get the results that their organizations need, while others regularly get lost in the process? The Human Resource Development Research Handbook argues that expert HRD professionals think like researchers. You don't need to be a researcher to obtain consistently high-quality HRD results, but thinking like a researcher gives you the discipline required to be an expert. Thus, the much-hyped gap between theory and practice is the arena of opportunity and excellence. The Human Resource Development Research Handbook gives practitioners the tools they need to stay on the leading edge of the profession. It addresses three core areas: The practical importance of research; ways of doing practical research; and getting started on research. Written for practitioners and scholars, this is the first book to explain the value, purposes, methods, and processes of HRD research in clear, simple language. The Human Resource Development Research Handbook demystifies the research process so HRD practitioners can transform their practice to incorporate leading-edge research. Each chapter is written in straightforward language by a leading researcher. Real-world examples clearly show how research and theory are not just for academics, but are practical tools to solve everyday problems. This edition is in two volumes. The second volume ISBN is 9781459614802.

• Sales Rank: #1018725 in Books
• Published on: 2011-01-22
• Format: Large Print
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.14" w x 7.01" l, 2.13 pounds
• Binding: Paperback
• 564 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Not the complete book
By Rebecca W.
Nowhere does this advertise that this is only the first 11 chapters. I thought I was buying the entire book, and it isn't. It should be made clear to buyers that there is a second volume that needs to be purchased. I am highly disappointed! I have purchased many textbooks on Amazon & have never had to deal with this.

1 of 1 people found the following review helpful.
Only has chapters 1-11
By CC
I bought the large font version by mistake for an HRD course I am taking. The book only covers chapters 1 through 11, which was not made apparent for customers.

0 of 0 people found the following review helpful.
Be sure to find the second volume, which they don't advertise
By Sean Ferguson
I thought this was going to be the complete book, however what I received was the first half of the book leaving off many chapters. The title does not state anywhere that it is the first of two books. So I feel robbed by amazon for the second time.

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[U861.Ebook] Download INSIDE ISLAM, by Raza Safa

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A former radical Shiite Muslim unashamedly speaks out and exposes radical fundamental beliefs in his book "Inside Islam." Reza Safa, openly talks about the spirit of Islam from an insider’s point of view. Safa is well-versed in the laws and history of Islam. Radical Muslims claim to believe that the Bible is untrue, eternal life is only attained by sacrifice in a holy war and that Christians are na�ve and weak in their beliefs. He explains that they seem to have a lust for martyrdom and their lives are lived in fear of their god, Allah. "Fear is the darkroom in which Satan develops his negatives," says Rafa as he tells how Islam contradicts the facts and truths of the Bible. "Inside Islam" is a magnifying glass that lets you see deep into Muslim culture and society.

• Sales Rank: #57669 in Books
• Published on: 1996-06-30
• Released on: 1996-06-30
• Original language: English
• Number of items: 1
• Dimensions: 8.11" h x 1.10" w x 6.10" l, .76 pounds
• Binding: Paperback
• 208 pages

About the Author

Reza F. Safa was born and raised a devout Muslim in the Middle East. His faith in Islam was unshakable--until he heard the gospel and gave his life to Jesus. Since that time, Safa has preached in more than forty countries around the world. In 1983, he founded the Harvesters World Outreach, an evangelistic ministry.

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Most helpful customer reviews

0 of 0 people found the following review helpful.
ALL RELIGION IS PARASITIC & SUCKS THE LIFE & SOUL OUT OF PEOPLE
By Amazon Customer
Judaism - Romanism - Islam are the 3 Abrahamic Cults of Death, which have drenched the planet, with the blood of its victims.
All 3 should be outlawed, with the rest of organised religion.
This Shia Clown is on a Meal Ticket, in America.
Americans love the Hollywood version of Truth - "Me good, You bad, I kill You".
ALL RELIGION IS PARASITIC & SUCKS THE LIFE & SOUL OUT OF PEOPLE

13 of 17 people found the following review helpful.
An Honest unbias View
By A Customer
First of all, when anyone writes a book about religion being positive or negatives it will stir up some feathers.
This book was written so Christians can have a better understanding of Islam. It was not written for the Muslim reader in my point of view, Many Muslims will not agree or understand where Mr. Safa is coming from unless they understand Christianity.
In parts, he takes us on a journey inside of his head when he was a Shiite Muslim. Many American know very little about Islam or have interactions with people of that faith. There are a lot of misconceptions that Mr. Safa points out.
I have studied some of the Koran. A few of my Muslim friends have told me that it should be read in Arabic to get the true and unchanged meaning. (They don't trust the translations.)Well although I would mind learning Arabic, I can't see myself learning it anytime to be able to fully read the Koran, its meaning etc..., Although this will not be the only book I read on the subject, I found it helful.
On Page 72 he titled one side "Bible" the other side "Koran" He might mention a title like "Noah's Ark" and give the Biblical account and the Koran and compare.
He even stated that Christians should love the Muslim and not fear them. He said we should try to learn more about their culture and Islam ..........
This books talks about Khomeini, what "Allah" means and who "Allah" is to the Muslims. It talks about Islam in America, the history of Islam, The Nation of Islam, Louis Farrakham, what Islam thinks of Christ and gives a personal account of a lady who grew up Baptist, converted to Islam and later converted back to Christian and why.and more.
Inside Islam has a lot of information in such a small reasonably priced book. Again the tone is from a Christian point of view and he doesn't apologize for reaching out to Muslims world wide in his quest to sharing the Gospel of Jesus Christ in this world wide ministry. He doesn't try to tone down his message not to step on toes. He is stepping on toes, Keep in mind that although he states some historical facts to back up his thesis, many of the statements are his "thoughts" from his point of view. Which all books are to some degree.

3 of 5 people found the following review helpful.
Helpful but Lacking Depth
By A Customer
As a Christian pastor wanting to teach my congregation the doctrines of practices of Islam, I was hoping for more information than I received here. A far better book, in my estimation, is Caner and Caner's *Unveiling Islam: An Insider's Look at Muslim Life and Beliefs*. It is also written by former Moslems and offers a wealth of information.

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[E186.Ebook] PDF Download Long Quiet Highway: Waking Up in America, by Natalie Goldberg

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A moving memoir of a journey of self-discovery through Zen Buddhism
In this autobiographical work, Natalie Goldberg takes us on a journey from her suburban childhood to her maturation as a writer. From the high-school classroom where she first listened to the rain, to her fifteen years as a student of Zen Buddhism, Natalie Goldberg’s path is by turns illuminating, disciplined, heartbreaking, hilarious, and healing. Along the way she reflects on her life and work in prose that is both elegant and precise, reminding the reader of what it means to be fully alive.�This ebook features an illustrated biography of Natalie Goldberg, including rare photos and never-before-seen documents from the author’s personal collection.

• Sales Rank: #554535 in eBooks
• Published on: 2011-07-26
• Released on: 2011-07-26
• Format: Kindle eBook

Most helpful customer reviews

39 of 39 people found the following review helpful.
Zen in the art of writing . . .
By Dave Kinnear
Waking up in America. Natalie Goldberg weaves a wonderful book based on the details of her life and times. At the same time, this book is perhaps the most interesting explanation of Zen practice that I've read in a long time. By weaving her own story of Zen practice with the principles of writing and giving vision to how each is connected to the other, Goldberg draws the reader into an appreciation of both disciplines.
I found myself mourning just as she described herself to be at the loss of Kitigari Roshi. Somehow, Goldberg had gotten me to be as much in love with Roshi as she, and so the loss was real when she described the events leading up to and then his actual death. But that is exactly what she tries to explain in the Long Quiet Highway, that we have to experience now, and be open to the present fully, unconditionally. The beauty of this book is that it not only explains in mere words the principles she espouses, but it elicits those feelings directly through the very words we are reading.
Easy insight comes also from her teaching experiences. That is not to imply that the lessons learned were easy for Ms. Goldberg, but rather that her word pictures make it easy for the reader to understand and visualize what actually happened, what lights went on with the students, and how she managed to make that happen. I thought that I would perhaps be a bit bored with this, her fourth book for me, but I could not have been more incorrect.
This book has inspired me to go back and re-read some of the Zen texts I've collected. At the same time, it has encouraged me to make time for my own writing practice - no excuses, no postponing, just do it.

57 of 61 people found the following review helpful.
This little book is big.
By A Customer
I recently read this book as part of the required reading for a university course on Zen. Understand that I'm no stranger to Zen philosophy, have sat and talked with monks, and have studied Buddhism for years. However, for me, this book provided a wonderful and necessary insight: practical application. It lets the reader see precisely how Zen can be incorporated into the lives of an "everyday individual" such as Natalie Goldberg. One might think of it as a case study on the practical application of Zen. I did.
I was also sad that the book ended. Then I recognized the sadness and laughed: All things are impermanent. Therefore it is fitting that the story came to an end. However, the lesson which this book embarks upon need not end with the closing of its covers...
Why should one read this book? If one is interested in Zen, read it. If one is interested in New Mexico, read it. If one is interest in writing, read it. If one is interested in the cultural transformation of America, read it. More importantly, if one is interested in life, READ IT.
This little book is big.

29 of 31 people found the following review helpful.
A spiritual journey of self-discovery
By A Customer
This is the spiritual journey of the author, Natalie Goldberg. Natalie goes from high school teaching, to a commune in Taos, to a Zen center in Minnesota. She learns how to write, and teach others to write. The book focuses on a relationship that develops between Natilie and her spiritual teacher, a Zen monk. Natalie questions her spirituality, as a student of Zen, a member of the Jewish faith, and a grieving writer. Her attention to minute details, her description of her spiritual dilemnas, and her grief for a man who gave her his love leave the reader with an understanding of what makes life special and worth living. I was left with an overwhelming feeling of Natalie's loss, and the illumination of what it means to be alive, and present. Natalie's prose is beautiful, that alone is worth the read.

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